John Hassal (1868-1948) – Magic Baking Powder Advertising Poster, Lithograph

W. Gillett Co. Ltd (Toronto, 19th-20th Century)
Magic Baking Powder ‘A Good Catch’, circa 1910
John Hassal (1868-1948)
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chromolithograph
(image) 13 ½” high x 21” wide
(sight) 16” high x 23 ¼” wide
(framed) 19” high x 26 3/8” wide

Notes: A stunning graphic for E. W. Gillett’s Magic Baking Powder it was adapted, on behalf of the company, into a war poster in WWI with the cop holding a gun, hauling a miniaturized Hun and towing a dachshund with the catch phrase, ‘Help to Catch Huns’ and ‘Victory Bonds / Help Shorten the War’.

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